A successful Inbound Marketing Plan begins by identifying the personas, or demographics, of your ideal customer. Each one of these personas will experience a unique buyers journey which consists of different stages in their buying process.
Once you convert your leads into customers, the journey is not over. Building trust with your customers is just as important, if not more important than attaining new business. Trust is what will keep your clients loyal and even promoters of your business. Trust will easily allow you to sell new business to your existing customer base and increase your revenue.